February 1

Skowhegan Drive-In theater struggles with digital conversion

Many drive-ins are coping with higher costs and more expensive equipment.

By Doug Harlow dharlow@centralmaine.com
Staff Writer

SKOWHEGAN — The Skowhegan Drive-In theater could celebrate its 60th year of operation this summer by making it its final year of operation.

click image to enlarge

BIG SCREEN: Donald Brown Jr., owner of the Skowhegan Drive-In, says that if Skowhegan and other communities want to keep their drive-in theaters, they must help finance the operation and convert film reels to digital movies.

Staff file photo by David Leaming

Major motion picture studios are phasing out 35 mm film reels in favor of digital movies. New, expensive equipment is needed, or it’s curtains for the venerable outdoor movie theater where generations have packed station wagons with coolers, lawn chairs and kids in pajamas and young lovers have turned for a night of cinema under the stars.

Donald C. Brown Jr., who lives in Felton, Del., bought the drive-in theater in May 2012. The quick conversion to digital by Hollywood movie producers took him by surprise.

“The dynamics of operating theaters in limited markets and seasonal situations like the Skowhegan Drive-In — those theaters wouldn’t have been built if the equation was back in the ’50s as it is today,” Brown said. “The industry has sort of culled the lower performing, limited market season theaters as they have deployed the digital projection systems.”

Brown said if Skowhegan and other communities across the country want to keep their drive-in theaters, there have to be efforts to help finance the operation.

Brown has launched a Facebook page where there are links to YouTube videos called “Save America’s Drive-ins” and “Save Skowhegan Drive-in,” along with a digital petition to urge American automakers to help save drive-ins and a link, “Help the Skowhegan Drive-In convert to Digital,” on fundrazr.com.

So far, Brown said, the drive-in has raised about $900 toward its goal of $56,000 for full conversion to digital, plus installation costs.

SACO DRIVE-IN MODEL

Ry Russell, who manages the Saco Drive-In on U.S. Route 1, brought awareness of the drive-ins’ digital-conversion plight to the public last year on Facebook. The move generated attention among people who wanted to keep America’s drive-in movie theaters open and got the attention of the American Honda Motor Co.’s Project Drive-In campaign last summer.

Russell applied for and won an $80,000 digital projector system through the contest, in which more than 2.6 million votes were cast in online voting. There were nine winning theaters, including the Saco Drive-in, which this summer will celebrate its 75th year of operation.

The premise of Honda’s Project Drive-In was simple: The company would set up a website where patrons and fans could vote for their favorite drive-in. As of June 2013, there were an estimated 357 drive-in movie theaters left in the United States, down form 4,000 or 5,000 in the late 1950s.

Brown said the Skowhegan Drive-In did not participate in the automaker’s campaign because he was not notified of the contest before the entry deadline had passed. Instead, he directed his vote to the Saco Drive-In and urged others to support it as well.

Brown said there have been some suggestion that Honda may do the promotion again, but that has not been confirmed.

“The model the drive-in operates on isn’t viable anymore,” he said. “It’s not just the digital projection system itself. It’s the maintenance that goes along with it. There a lot of theaters, both indoor and outdoor across the country, that are holding their breath to see if they can get through another season of operations and that’s the uncertainty that the Skowhegan faces.”

Brown said he hopes to employ digital equipment while maintaining the theater’s 35 mm equipment for older copies of popular movies and for some original reels from the 1960s of intermission clocks and pre-show trailers showing dancing hot dogs and other animated reminders to patronize the concession stand.

INDUSTRY WEIGHS IN

John Fithian, president and chief executive of the National Association of Theater Owners, said last summer the industrywide conversion from 35 mm film to digital satisfies modern demands for crisp clarity, cost savings and special effects such as 3-D.

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